Walker Edison’s new fireplace and dining collection helps budget-conscious consumers usher in fall
SALT LAKE CITY — Fall will be here before we know it, and e-commerce ready-to-assemble furniture supplier Walker Edison is helping usher in the season by debuting a new stylish, affordable dining room and fireplace collection.
The collection offers consumers the chance to update their space without splurging on a professional home renovation. In particular, Walker Edison’s affordable electric fireplaces allow people to get a customized look — no demolition required. Fireplaces can be turned on with or without heat, giving the comfort of a welcoming flame all throughout the year.
These easy, affordable home upgrades strike a chord with American homeowners. Nearly half of all home renovations done in 2024 will be DIY projects, highlighting the demand for budget-friendly pieces that don’t require a professional installation.
Today’s consumers are also reducing their overall spend, taking more care with their purchases and splurges. They prioritize higher quality items that fit within their means. Walker Edison’s latest collection meets these needs by delivering price-conscious, thoughtfully designed pieces made with high-quality materials like solid rubberwood, warp-resistant MDF, and durable laminate.
“We know consumers are worried and frustrated by the economy, yet they’re still looking for ways to treat themselves and create a home that’s beautiful and functional at the same time,” said Christine Bruton, Chief Marketing and Sales Officer at Walker Edison.
From rounded-back dining chairs to reeded sideboards, each piece in the collection feels fresh and of the moment, featuring on-trend details like boucle upholstery and reeded door fronts. The electric fireplace collection allows buyers to get the cozy, inviting feel of a built-in fireplace, without the hassle. Each fireplace comes with a seamless fireplace insert that creates a welcoming flame, with or without heat.
A set of two dining chairs range in price from $119 MSRP to $249 MSRP, while sideboards run from $349 MSRP to $399 MSRP. Dining tables are priced between $299 MSRP and $349 MSRP and fireplaces are $369 MSRP to $499 MSRP.
“We’re thrilled to bring stylish, modern furniture to the market at such an affordable price point,” said Bruton. “Everyone deserves to create a home they love, and these beautiful pieces make it easier and more accessible to do so.”
Here are some highlights from the new collection:
- The Ezra Modern Counter Stool is both timeless and current, with a curved-back design, comfortable armrests, and sophisticated, textured boucle fabric upholstery. The solid rubberwood construction delivers durability made for everyday living, and the quick assembly process lets buyers enjoy their new chairs right away.
- The Chantelle 64” Modern Sideboard has stylish waterfall edges and statement wooden handles that add subtle impact. Convenient cord management cutouts make it easy to wrangle cables, and the spacious shelves are perfect for storing dishes, linens, games, books, and more.
- The Ezra Modern Rectangle Dining Table offers generous room for six, making it ideal for large families or people who love to host. The geometric leg design steals the show, making it a photo-worthy piece sure to become the focal point of the dining room.
- The Reema 70” Modern Reeded TV Stand features a freestanding electric fireplace that can be controlled via an easy-to-use remote. It comes with reeded door fronts and I-shaped pulls, making it a versatile piece that will be valued year-round.
Walker Edison is headquartered in Salt Lake City, UT, and has operations in Brazil, Vietnam, China, and across the United States.