WALKER EDISON PRIVACY POLICY / NOTICE AT COLLECTION

At Walker Edison we take the privacy of our customers very seriously. This privacy policy (“Privacy Policy”) covers the data collection and processing activities of Walker Edison Furniture Company LLC (hereinafter referred to as “Walker Edison”). This page is intended to act as a Notice at Collection (where required by applicable law) and includes information such as the categories of personally identifiable data (as defined by applicable law) (hereinafter “PII”) we collect, the purposes for which we use it, how it will be shared, and more. By using this website, you are consenting (where allowed by applicable law) to the practices described in this Privacy Policy as well as our Terms & Conditions, incorporated here by reference.

Since 2006, Walker Edison has looked at eCommerce differently than our competition by providing a platform that specializes in solutions for major online retailers. Specializing in product development and merchandising, we have a team of in-house specialists who put in the necessary work to provide our sales partners (“Partners”) with the right products to meet their growing needs.

Walker Edison designs and brings to market the highest quality RTA furniture possible. Walker Edison is not in the business of monetizing the PII of its customers.

DATA COLLECTION

Fulfilling customer orders and operating our business, including customer or warranty services, necessarily requires Walker Edison or third parties it works with (including but not limited to related entities to Walker Edison or other affiliates, hereinafter collectively “Third Party Providers”) to receive at least some PII associated with an order. Specifically, Walker Edison may receive a full name, shipping address, contact information (such as a phone number), and purchase details for each order you place with us or one of our Partners. Where applicable, we or Third Party Providers we work with may also receive an email, payment information, and/or billing address from you. We or Third Party Providers we work with may also collect any information you choose to provide us with (such as your name and email address) for applicable communications regarding your order, marketing updates you sign up for, product or service feedback, etc. When you choose to create an account with us or participate in other programs and promotions, you may also provide us or Third Party Providers we worth with information such as an email or physical address, phone number, birthdate, account credentials, and/or any other information that we request or collect in order to effectively administer those programs.

In addition to the above, Walker Edison or Third Party Providers it works with may also collect or use information such as your IP address, browser type, information about your operating system, internet browsing data such as what websites, ads, or search terms referred you to our website, how you engage with our website, marketing, or communications, your transaction history, and your general location. This information helps us understand how you use our website and other offerings and gives us the feedback we need to improve them. It may also be used to enhance our ability to serve you and for analytics or marketing. For additional information, you may see the “Cookies and Other Technologies” section below. We may also receive information from Third Party Providers to help us improve our products and services and/or assist us in marketing.

 

Walker Edison does not intend to offer its products or services to and/or monitor natural persons in the European Union, European Economic Area, or United Kingdom.

DATA USE

We use PII to provide and improve our services to you and other customers. In so doing, we anticipate using customer information in any of the following manners:

  • To facilitate and process customer transactions with Walker Edison;
  • To communicate with customers regarding Walker Edison products and services;
  • To register and maintain an account for you, where applicable;
  • To market Walker Edison products and services, including through personalized advertising, products or services, and/or communications;
  • To promote and administer Walker Edison customer programs and other activities;
  • To help us better understand customer preferences, concerns, and trends, including through internal statistics and functions;
  • To improve customer service and support, as well as the functionality and use of our website;
  • To comply with applicable legal requirements and industry standards;
  • In other ways which are disclosed at the time you voluntarily provide such information (such as for promotions, etc.).

Please also note that several of these uses are administered by or with Third Party Providers and therefore may also be subject to the separate policies, terms and conditions of the applicable Third Party Provider. This is addressed further below, including in the “Data Sharing” and “Third Party Links” sections. Walker Edison is not responsible for any PII collected by third parties from sites or services other than Walker Edison’s own.

If you would like to learn more regarding how cookies and various similar technologies use data within the above framework, see the “Cookies and Other Technologies” section below.

Where you have an account with us, some of the information collected for the above purposes may be tied to that account. We may link information we have collected, including your contact information, transaction history, preferences, etc., to your account to provide us with analytics, improve our services, and provide you with more personalized experiences, messaging, and advertising.

We strive to retain PII only as long as is reasonably necessary to fulfill the purposes for which it is collected, including the fulfillment of purchases, customer services, warranty services, and/or our own internal statistics and functions.

DATA SHARING

Some PII and/or other information we collect will be shared with and/or stored by Third Party Providers as necessary for the uses specified in the section above. As an example, we may provide some of your PII to a third-party shipping service in order to have your item shipped to you. We may also share information with Third Party Providers for other reasons, such as:

  • To facilitate and improve our business functions, including the operation and security of our website, payment processing and encryption, provision of customer services and/or accounts, and/or for data management and storage;
  • For assistance with communications, product reviews and feedback, and/or marketing purposes, including to help us better understand customer preferences, concerns, and trends;
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, comply with applicable laws, investigate fraud, or respond to government request(s), and such disclosure is not otherwise prohibited by law;
  • To any other third party with your prior consent to do so;
  • If Walker Edison is involved in a merger, acquisition, or sale of all or a portion of its assets, which change you will be notified of as necessary under applicable law(s); or
  • As otherwise required by law.

Some of this sharing may be facilitated by cookies or related technologies, which are discussed in more detail below. Walker Edison does not sell PII to third parties for monetary consideration. However, there may be situations in which you have the right to opt out of certain sharing of your PII. For more information see the “Opt-Out” section below.

COOKIES AND OTHER TECHNOLOGIES

When you visit our website or open applicable communications with us, Walker Edison may send cookies to your device or leverage various similar technologies including website applications, pixels, beacons, tags, etc. (hereinafter collectively “cookies”) to serve you. Certain of our Third Party Providers, or third parties we or they work with, may also use cookies to collect information. By using this website you consent, where allowed by applicable law(s), to the use of cookies (including related technologies) as set out herein.

While the exact cookies can change from time to time, the applicable categories of cookies we or those Third Party Providers we work in connection with (collectively “we” or “us” for the purpose of this list) may use include cookies that:

  • Are essential to the operation, functionality, legal compliance, and/or security of our website;
  • Facilitate our business functions, including data management, diagnostics, and/or analytics;
  • Help to improve the performance and/or security of our website;
  • Allow us to obtain product reviews or communicate with you, as well as to test the efficacy of those communications;
  • Allow us to facilitate advertising, to measure or test the efficacy of advertising, and/or to provide you with advertising relevant to you;
  • Remind us who you are and help us to better understand, track, and save your preferences and purchase history;
  • Help us better understand your visits to the website, including how you interact with the website and/or what websites, ads, or search terms referred you to the website; or
  • Help us better understand how you access our website, your general location, and/or to distinguish between different visitors to the website.

You may be able to opt out of the application of some of these cookies, as discussed in the “Opt-Out” section below.

Walker Edison’s website is hosted by Shopify, and Shopify may choose to use its own cookies to collect data. Walker Edison is not responsible for these cookies, but they may be viewed at https://www.shopify.com/legal/cookies. Shopify may also use automated decision-making to conduct risk and fraud screening.

 

Walker Edison is not responsible for any PII collected by third parties’ cookies from sites other than Walker Edison’s own.

 

OPT OUT

Walker Edison does not sell its customers’ PII for money. However, applicable law(s) may define the “sale” of PII more broadly than as an exchange for money. You may opt out of the applicable sale or sharing of your PII here: Do Not Sell or Share My Personal Information. 

DO NOT TRACK

Some web browsers incorporate a “Do Not Track” or similar feature (such as Global Privacy Control signals, see https://globalprivacycontrol.org/) that signal to websites that you visit that you do not want to have your online activity tracked. Our website works to recognize Global Privacy Control signals where required to do so by applicable law(s).
 
SENSITIVE PII

What is considered “sensitive” PII depends on applicable law(s) but may include account log-ins and passwords, health data, your precise geolocation, or identification such as your driver’s license or social security number. Walker Edison or Third Party Providers we work with may collect sensitive PII such as account log-in information and passwords to provide our applicable goods/services. We will only collect and use sensitive PII with your permission and in connection with service(s) you have requested. We do not disclose or collect your sensitive PII for any other purposes, nor do we collect or process it with the purpose of inferring characteristics about you or other consumers.

 DATA SECURITY

Walker Edison generally receives PII from you or from our Partners or Third Party Providers through secured data transfers. In most cases, Partners transmit PII into our order fulfilment software using an electronic data interface (EDI) that eliminates the need for human mediation. This allows safe data transfers and reduces the risk of unauthorized access by third parties.

In cases where EDI is not used, Walker Edison employs strict IT policies to ensure only authorized users obtain and process the PII. Where possible, PII received outside of an EDI process is entered into a secured database and the original PII is permanently deleted from all other IT systems.

Regardless of how Walker Edison receives PII, all PII is encrypted while at rest within our customer and order management systems. Additionally, all transmissions involving PII are executed using secured HTTP (HTTPS) through a web-browser or secure application. Walker Edison utilizes standard security measures, such as firewalls, limited access, and SSL encryption technology to help protect against misuse and alteration of PII during transmission.

PII is controlled by both physical and logical controls. Only selected members of the Walker Edison staff can access raw PII on disk or backups. All backups stored offsite are encrypted. Our production systems are housed in a tier-1 hosting facility that is monitored 24 hours a day, 7 days a week. Access to these systems is logged and monitored.

Walker Edison is committed to acting quickly on credible information regarding unauthorized access to PII and will inform applicable regulatory bodies as necessary of any such discovery within required time limits. Walker Edison will notify any affected parties without undue delay where required under applicable law.

THIRD PARTY LINKS

Our website may contain links to other third-party websites which are not in Walker Edison’s control and which have their own privacy policies. Walker Edison is not responsible for these third-party sites. You visit them at your own risk, and we encourage you to read their privacy policies. For example, you may use a third-party payment option (such as PayPal) to pay for orders. The privacy policy and practices of that third party payment provider will apply to your PII.

In addition, your browser may already contain cookies placed by third-party sites, including various social media platforms. Walker Edison is not responsible for the PII such cookies may collect or what they may do with it. Nor is Walker Edison responsible for any PII collected by third parties’ cookies from sites other than Walker Edison’s own.

COPPA AND CHILDREN’S PRIVACY

The Children’s Online Protection and Privacy Act (COPPA) generally regulates collection of PII about children under the age of 13 for marketing purposes. Because Walker Edison receives PII primarily through Partner orders, the COPPA policies of our Partners generally apply.

Our services are not directed to or intended for use by minors. If it is determined that PII has been inadvertently collected on any minors without the necessary consent, we will immediately take steps to ensure that such PII is deleted or, in the alternative, that the necessary consent is obtained for the use and storage of such PII. Any minors as defined under applicable law must seek and obtain parent or guardian permission to use this website.

YOUR RIGHTS

Depending on your location, you have certain rights regarding PII. These rights may include:

  • The right to know about PII collected about you;
  • The right to access your collected PII;
  • The right to have your PII deleted (though some exceptions may apply);
  • The right to have your PII rectified or corrected (if inaccurate);
  • The right to data portability;
  • The right to restrict use of your PII, including to limit use and disclosure of sensitive PII; and
  • The right to opt-out of the sale or applicable sharing of your PII.

Your rights may also include the right to opt out of certain processing, including automated decision-making and certain profiling, and the right to non-discrimination. Walker Edison will not discriminate against you because of your exercise of your data privacy rights.

To exercise any of your data privacy rights or to learn more about them (including which rights are applicable in which states, such as Colorado or California), please contact (or have your authorized agent contact) our data privacy team at privacy@walkeredison.com with an email subject line containing the term “PRIVACY”, at 1-877-203-2917, or in writing at:

Walker Edison
ATTN: Data Privacy Team
1553 West 9000 South

West Jordan, Utah 84088

 

Upon receiving a data privacy rights request, and depending on which right(s) you wish to exercise, we may ask that you provide sufficient verifying information. This may be done, for example, by asking you to confirm information that you have already provided to us. If your request is denied or if you feel that your PII has not been handled appropriately according to applicable law(s), you may be able to appeal that decision. To do so, please include “APPEAL” in the subject or attention line of your email and/or written communication. For more information, contact us as set out above.

 

CHANGES TO THIS PRIVACY POLICY                          

This Privacy Policy is effective as of May 9th, 2024. Any material changes to this Privacy Policy will be communicated directly to all users as needed through the communications channel designated for each user as stored within the existing infrastructure within which Walker Edison operates.